Social networks are very important in today’s economy. Huge brands have seen the necessity of adjusting to this form of communication.
It’s important for businesses to establish an online presence by creating useful blog type content for their sites, rather than just posting about products. Companies have to be careful about this though; they don’t want to publish so often that their posts seem annoying.
Achieving this balance is something that can be done through experimentation, using the correct tools to study how much traffic we are having. There are many factors that can help us achieve this balance, and in this article, we are going to cover a few.
1. Knowing Our Target Audience
The first step towards making our ideal plan is finding out who we are publishing for.
Let’s picture the ideal customer and think about this person’s needs. This means, investigating what social media they use the most, what hours they are likely to spend online, and what type of content would catch their eye.
Let’s also place ourselves in the eyes of the consumer and figure out where they would most likely turn to find information they need, and how we can provide it.
Before publishing, we should find out why we are posting the information. We also have to ensure it is important to our target audience whom by now we should have identified.
We need to make sure our publication is in a style and format they can read and understand. We are not writing an academic paper.
In order to write with our audience in mind, we must present the information our target audience expects in a manner they comprehend. We should take note of the names and phrases they use.
Also, we should find and act on feedback from users within our target audience using various techniques such as sampling and surveys to find out if they are able to access and get what they are looking for in our sight.
2. Publishing Frequently: Consistency!
Let’s say we’ve got it figured out. We already know whom we are targeting and we already know where and how to get their attention. Now, we must ask ourselves if we have what it takes to publish at the frequency they demand, in a consistent matter.
According to sites like SocialMediaToday, Monday, Friday and Saturday are the best days for engagement, specifically in the morning. Are we able to publish high quality content each one of these days? For how long? If we have the answer to these questions, then we are already one to step closer to figuring out our ideal publishing frequency.
It is only true to say that each business has different posting frequency. This is because of the difference in audience, specific resources as well as what they are publishing about. To determine the best frequency for our situation, we should consider the following:
Consistency in publishing
Whatever day we choose to post our work, we should maintain it. It will encourage our audience to be looking for our article on specific days and also helps improve our image.
We need to understand whatever we are capable of creating. We should evaluate how long it takes for us to finish working out on a publication and publishing it. It will determine after how long we should be
3. Knowing How Much is Too Much
After we get things on a roll, it can happen that we start increasing publishing frequency. Just like posting too little, posting too much can be a buzzkill for our business. We should learn to listen to our customers and be open to feedback.
Social media networks have telltale signs that can show us if we are trying too hard. When this happens, the right thing to do is just slow down a bit, and increase the quality of our posts. They might not be as frequent but they surely will have more visits.
These are just some of the many things that we have to consider when finding out our ideal publishing frequency. We need to start by setting goals and finding out who we want to reach. Later, we should find out where to reach them (Facebook, Twitter, etc.).
After finding out where, comes the how do we want to be viewed by them. Now it’s time to consider how consistent can we be when posting for this crowd, and create a schedule for publication.
Once we have done all of this, it’s time to start posting and hopefully start having positive results. Let’s remember to be aware of how we are being perceived. If we get the feeling that we are overdoing it, this just might be the case. We should figure out our ideal publishing frequency and start publishing today!
4. Understanding What To Post in Which Network
Social networks and media are the epicenter of people’s lives and prove to be a critical aspect of life and platform for businesses.
New people on these platforms constantly ask themselves if a difference exists between the different platforms. We should not worry. We are at the right place, but there is a huge difference. This can guide businesses on what to post in which network. Through this, one can be able to reach to their target audience. We need to ask ourselves several questions:
What is the intended lifespan of our post?
Some networks revolve around real time conversations, while for others, it is more of a continuous ongoing conversation. For instance, most interactions with tweets occur within earlier hours, while Facebook status updates and engagements may go on for hours and even days.
Hence, it is really important for the post to reach the target audience immediately. Networks such as twitter and WhatsApp may be preferable.
Is it about social friendships or hot topics for conversations?
People are brought together with friends and family in some networks such as Facebook, while other networks allow the masses to keep in touch with important topics, people and events relevant to them.
Is it a timely thing or a timeless?
Information may be timeless on some networks, while on others, it is here and now, vital and constantly changing. For instance, instant news could be better off on twitter, while time invariant contents may do well on Facebook.
What are the optimal times for posting?
There is a perfect optimal time at which each social network seems to be concentrated with masses. Morning hours may be an optimal time for twitting, whereas afternoons could be the time when Facebook gets more attention.
We can figure out how the business can benefit using different social medial tools to engage the audience in ongoing events and news as well as developing social relations.
5. Understanding Time Zone Differences
Time zone differences may be little known but are an important issue for international businesses as well as publishing and posting sector.
If we are especially new to the business, we may encounter some hitch back when it comes to our audience. Different countries are in different time zones. For instance, as we are busy taking our lunch in LA, someone is going to bed in India or Spain.
For us to be better off, we need to understand the time zone we are in.
We also need to understand the time zone of our target audience, so as to post the right information at the most convenient time.
We need to know the right post for a particular time in order to reach out to the audience at a particular time zone.
It is important to know which social network may be concentrated with people at a particular time zone.
Finally, it is important to understand conversions between time zones, so that we can change to a particular time zone to avoid confusions.
6. Testing What Works and What Doesn’t
As we post, we must be in a position to know what works and what doesn’t in this business. We need to know what is advisable and what is not in various practices and activities involved with publishing and posting.
We will outline a few instances for this case. For example, if our specialization is in instant news and posts, we must select a network that favors instant new such as twitter. For content that is less focused on time or timing, Facebook is a great medium.
Timing is Everything
The right post and information should be posted at the right time also. We should know the Elements of a Good Post. What are the key elements of a good Publisher post?
A catchy title attracts the audience and it works well. Also, we should consider using attractive images and videos (if we have). This helps in visualizing what we intend to say more often than not.
We should consider having brief but engaging content.
We have to avoid using many words. Most people get tired even before reaching a half of very large publication.
We encourage use of keywords. These will help to capture the attention of the audience. We can employ good marketing and a sharing strategy for our post. With this in mind, we will be good to go.
So, are we quite ready to publish our work? Timing is everything; it can create such a good and strong impact when done right. If we decide to publish, we shouldn’t just do it, we should make sure we do it right!